Kay's Amaranth Inc. is a company specializing in the production and distribution of amaranth-based proteins, a lesser-known alternative to more common protein sources like soy and rice. The company seeks to enhance brand awareness and educate consumers about the benefits of amaranth-based proteins. The goal of this project is to develop a comprehensive social media strategy that effectively communicates the unique advantages of amaranth, such as its nutritional benefits and sustainability. The project will involve researching current social media trends, analyzing competitor strategies, and identifying key target audiences. By leveraging social media platforms, the team will aim to increase engagement and visibility for Kay's Amaranth Inc., ultimately driving consumer interest and sales.

The project deliverables will include a detailed social media strategy document outlining recommended platforms, content themes, and posting schedules. Additionally, the team will create a set of sample social media posts and graphics that align with the strategy. A presentation summarizing the strategy and its potential impact on brand awareness will also be prepared for Kay's Amaranth Inc.'s review.