Université de Hearst
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Using customer data to grow company sales

MARK 2040
Fermé
Contact principal
George Brown College
George Brown College
Toronto, Ontario, Canada
Norm Williams
Norm Williams
Professor
(2)
3
Chronologie
  • juin 2, 2022
    Début de expérience
  • juin 3, 2022
    Project Scope Meeting
  • juin 24, 2022
    Meeting #2: Check-in
  • juillet 29, 2022
    Meeting #3: Plan Presentation
  • août 19, 2022
    Fin de expérience
Expérience
1/5 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Non profit, Large enterprise, Small to medium enterprise, Sole proprietorship, Entreprise familiale
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing numérique Analyse marketing Analyse des données
Compétences
business consulting marketing strategy data analysis database marketing
Objectifs et capacités de apprenant.es

As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company.

Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives.

The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you.

A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each.

A minimum of 1,000 customer records is required.

Apprenant.es

Apprenant.es
Finissant
Tout niveau
45 apprenant.es dans le programme
Projet
40 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

A detailed, fact-based, results-focused marketing plan and presentation.

Project must begin by late May 2022 and will be completed by mid-August, 2022

Chronologie du projet
  • juin 2, 2022
    Début de expérience
  • juin 3, 2022
    Project Scope Meeting
  • juin 24, 2022
    Meeting #2: Check-in
  • juillet 29, 2022
    Meeting #3: Plan Presentation
  • août 19, 2022
    Fin de expérience

Exemples de projets

Confidentiality

To ensure 100% confidentiality, I will work with you to disguise the data before releasing it to the students. In addition, all customer contact information will be excluded from the data (names, addresses, emails, phone numbers). Only a customer ID number or equivalent is required.

What our students can do for your company

  • Rigorous situation analysis to identify strengths and opportunities that can be leveraged as well as weaknesses and threats that can be mitigated.
  • Segmentation and analysis of your customer database.
  • Clear identification of key target groups and customer insights to help ensure the relevancy and impact of marketing efforts
  • Identify areas of revenue loss or opportunities for revenue growth from existing customers
  • Identify strategies and tactics for increasing average revenue per customer and/or acquiring new customers
  • Detailed calculations and assumptions to ensure proposed marketing efforts will achieve agreed-to business objectives

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
  • Q2 - Case à cocher
  • Q3 - Case à cocher