The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam.

1. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.)
2. Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis.
3. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan).
4. Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business.
5. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations.

*Might be other case study opportunities throughout the semester*

Companies that are selected will receive a number of reports from several students perspectives, providing them with multiple plans on how they can launch, improve, optimize and position their E-Commerce/Website Presences.