- Lieu
- Vancouver, British Columbia, Canada
- Bio
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Experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing. Skilled in building strong collaborative academic and industry teams to design and develop new innovative initiatives, focused on increasing student preparedness for future work & career. Strong skills in leadership, academic teaching, work integrated learning, building strong industry and employer partnerships, StartUp consulting, real world case study development for classroom instruction, entrepreneurship, new program development, Innovation Fuel podcast promotion of local Vancouver & B.C. talent. Designed & developed the Innovation Hub, and designed innovative curriculum centred on increasing student engagement, retention, and employability.
- Portails
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Vancouver, British Columbia, Canada
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- Catégories
- Communications Marketing numérique Marketing strategy Marketing sur les réseaux sociaux Conception de l'expérience utilisateur
Profils sociaux
Dernières rétroactions
Rétroaction d'expérience
Rétroaction d'expérience
Rétroaction d'expérience
Réalisations
Récentes expériences
E-Commerce Masters Course
BUSI 645
As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.
Launching and positioning an E-Commerce or Website Presences
BUSI 645
The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*
Launching and positioning an E-Commerce/Website Presences
BUSI 645
The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*
Launching and positioning an E-Commerce/Website Presences
BUSI 645
The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*