Marketing Promotion
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
E-Commerce Masters Course
BUSI 645
As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.
Marketing Promotion
MRKT 625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
E-Commerce Masters Course
BUSI 645
As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.
Marketing Promotion
MRKT625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
E-Commerce Masters Course
BUSI 645
As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.
Launching and positioning an E-Commerce or Website Presences
BUSI 645
The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*
Launching and positioning an E-Commerce/Website Presences
BUSI 645
The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*
Launching and positioning an E-Commerce/Website Presences
BUSI 645
The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*
Launching and positioning an E-Commerce/Website Presences
BUSI 645
The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*
Consulting/Innovation Capstone
CAPS 602
Do you have a business, marketing, organizational, or management improvement challenge? Beginning in January, students will spend 12 weeks working with your organization to support you with achieving your key business objectives by developing a recommended plan of action.
Graduate Internship (MBA)
WORK 601
Virtual Internship Opportunity for MBA students: Bring on one or more students from the Vancouver-based University of Canada West (UCW) in the Master of Business Administration (MBA) program to be your virtual interns, in a project-based experience. Students will work on one or more business projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students are available from January to April . After identifying a challenge, students propose ways to solve it and build a strategic plan. They present a video story outlining their activities, their contribution to the organization, analysis of the internship experience, and their recommendations for a solution to the challenge. Due to COVID-19 restrictions, virtual student placements are preferred. In-person student placements will be considered on a case-by-case basis, depending on local COVID-19 restrictions.