Université de Hearst
Université de Hearst
Se connecter S'inscrire

Launching and positioning an E-Commerce/Website Presences

BUSI 645
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
David Keighron
David Keighron
Faculty, Innovation and Technology Visionary
(8)
6
Chronologie
  • octobre 10, 2022
    Début de expérience
  • décembre 19, 2022
    Fin de expérience
Expérience
8/10 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Optimisation pour les moteurs de recherche Opérations Analyse concurrentielle Expansion du marché
Compétences
content marketing business strategy marketing strategy
Objectifs et capacités de apprenant.es

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam.

  1. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.)
  2. Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis.
  3. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan).
  4. Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business.
  5. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations.

*Might be other case study opportunities throughout the semester*

Apprenant.es

Apprenant.es
Finissant
Tout niveau
60 apprenant.es dans le programme
Projet
15 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Companies that are selected will receive a number of reports from several students perspectives, providing them with multiple plans on how they can launch, improve, optimize and position their E-Commerce/Website Presences.

Chronologie du projet
  • octobre 10, 2022
    Début de expérience
  • décembre 19, 2022
    Fin de expérience

Exemples de projets

  • Digital Report Cards
  • SEO (Search Engine Optimization) Plan
  • PPC Plan
  • Content Plan
  • Digital Strategy

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte court
    What is your vision for your online presence?
  • Q2 - Texte court
    Tell me about your organization and their digital/E-Commerce presence.
  • Q3 - Texte court
    What are some of challenges your organization is facing with your digital/E-Commerce presences.
  • Q4 - Texte court
    What are three goals that you would like to achieve with your digital/e-commerce presence?