Database Marketing Plan to Grow Customer Revenue
Contact principal


Chronologie
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février 22, 2021Début de expérience
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juin 22, 2021Project Scope Meeting
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avril 24, 2021Fin de expérience
Chronologie
-
février 22, 2021Début de expérience
-
juin 22, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
avril 24, 2021Fin de expérience
Portée de Expérience
Catégories
Analyse des données Communications Marketing strategyCompétences
database marketing business consulting marketing strategy data analysisAs part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company.
Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives.
The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you.
A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each.
A minimum of 1,000 customer records is required.
Apprenant.es
A detailed, fact-based, results-focused marketing plan and presentation.
Project must begin by early June 2021 and will be completed by mid-August, 2021
Chronologie du projet
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février 22, 2021Début de expérience
-
juin 22, 2021Project Scope Meeting
-
avril 24, 2021Fin de expérience
Chronologie
-
février 22, 2021Début de expérience
-
juin 22, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
avril 24, 2021Fin de expérience
Exemples de projets
Exigances
Confidentiality
To ensure 100% confidentiality, I will work with you to disguise the data before releasing it to the students. In addition, all customer contact information will be excluded from the data (names, addresses, emails, phone numbers). Only a customer ID number or equivalent is required.
What our students can do for your company
- Rigorous situation analysis to identify strengths and opportunities that can be leveraged as well as weaknesses and threats that can be mitigated.
- Segmentation and analysis of your customer database
- Clear identification of key target groups and customer insights to help ensure the relevancy and impact of marketing efforts
- Identify areas of revenue loss or opportunities for revenue growth from existing customers
- Identify strategies and tactics for increasing average revenue per customer and/or acquiring new customers
- Detailed calculations and assumptions to ensure proposed marketing efforts will achieve agreed-to business objectives
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal


Chronologie
-
février 22, 2021Début de expérience
-
juin 22, 2021Project Scope Meeting
-
avril 24, 2021Fin de expérience
Chronologie
-
février 22, 2021Début de expérience
-
juin 22, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
avril 24, 2021Fin de expérience