Develop a social media marketing plan and present it to upper management in the hospitality sector. Groups prepare a professional PowerPoint presentation based on the marketing concept created. The plan is presented to the upper management of the company for which the concept is being presented.

This would also include creating the following:

• Social media marketing plan
• Social media Calendar
• Set up and link channels in the Meta business manager
• Create campaigns
• Present campaigns

Student groups would create social media marketing plans, campaign themes and associated integrated marketing components, and creative content utilizing the latest Generative AI tools.

Student groups would present concepts to upper management in Dragon's Den style competition where a

winning group will be chosen.

Potentially the winning group could activate the plan with the organization as an internship (not required)