Thank you to Further Together for participating in this semester’s Public Relations Practicum. This was an ambitious and complex project, particularly given the cultural differences in media outreach practices between Canada and the U.S., which proved more challenging for our students than anticipated.

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Client was great to work with and the business was so interesting to learn about! We were able to connect and meet online and then email updates over the semester! Only challenge was location difficulties with media contact list request.

It was a pleasure for my students to work alongside Maria. They had the opportunity to dive into the business space and develop insights and knowledge based on data and research to share with the client.