Agora Tutoring - Social Media Management and Website Content Integration

Project Goal: The main objective is to implement and manage Agora Tutoring’s social media campaign while ensuring website copy is contextually aligned with the campaign messages. The student will be responsible for promoting Agora's focus on in-person tutoring and bridging the content between social platforms and the website to ensure brand consistency and message clarity.

Traction and Marketing Strategy Campaign Development

The Big Leaf has an exciting project for you! Our client in MedTech is revolutionizing safety in the operating room, and they need your help. The company is called SafeStart Medical, and to pilot the platform with surgery centres and hospitals, we need awareness! This is where you come in. Help the SafeStart Medical team and their advisors at The Big Leaf to develop marketing and traction campaigns. This can be digital and traditional media, AI or hand-made, and most importantly, your creative touch matters most!

Data Analysis Research for Kang’s Boutique

Kang’s Boutique is a Brampton-based fashion startup focused on modern streetwear and casualwear for young adults aged 18–30. We want to collaborate with students to gather market data and develop a targeted marketing strategy to grow our online presence across Instagram, TikTok, and our e-commerce platform. This will involve several concrete steps for the students, including: Researching our target demographic (fashion-forward Gen Z and Millennial consumers in Ontario) and identifying their online shopping behavior, content preferences, and style trends. Studying 3–5 direct competitors , such as Get Fresh Company (Toronto) , Peace Collective , Maison Blonde , and local Shopify-based boutiques. Identifying gaps and opportunities in how these competitors market themselves on social platforms. Using this analysis to propose a weekly content plan (posts, Reels/TikToks, influencer shoutouts). Developing mockups for Instagram posts or product campaigns using Canva, Figma, or similar tools. Bonus steps in the process would include: Recommending potential influencers or micro-creators that align with our brand. Suggesting promotions, product bundles, or collaborations that would increase engagement or sales.