Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Based on your goals and requirements, student teams will:

• Explore different CRM tools, models and strategies in order to understand which platform(s) may best work.
• Recommend the best CRM strategy and tool to improve customer relationships for an organization.
• Create a strategic customer relationship marketing plan for an organization.

As such, students will see what kind of customer/prospect data your organization has, and whether you are making use of that data. They will provide your company with recommendations of how to collect and unify that data so that you have a single point of view for the customer.

Once you have achieved your desired customer data collection and CRM state, students would also provide actionable marketing tactics that deliver personalized communications to your customers and/or prospects.