Stephanie Wallace
Stephanie Wallace
Professor - Elle / Elle
(10)
6
Lieu
Toronto, Ontario, Canada
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George Brown College
George Brown College
Toronto, Ontario, Canada

CRM Implementation Strategy for Arctech

MARK 2040

janv 18, 2025 - avr 18, 2025

This experience involves George Brown students working on a CRM implementation plan for Arctech. Learners will apply their understanding of customer relationship management systems, project management, and strategic planning to develop a comprehensive implementation strategy. The objective is to bridge theoretical knowledge with practical application, enabling students to create actionable plans that align with industry standards and business goals. This project offers students the opportunity to enhance their problem-solving skills and gain hands-on experience in CRM deployment.

Jumelages 1
Catégorie Segmentation de la clientèle + 2
Fermé
George Brown College
George Brown College
Toronto, Ontario, Canada

CRM Implementation Plan

MARK 2040

sept 19, 2024 - déc 12, 2024

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

Jumelages 1
Catégorie Segmentation de la clientèle + 4
Fermé
George Brown College
George Brown College
Toronto, Ontario, Canada

CRM Implementation Plan

MARK 2040

juin 1, 2024 - août 17, 2024

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

Jumelages 1
Catégorie Segmentation de la clientèle + 4
Fermé
George Brown College
George Brown College
Toronto, Ontario, Canada

CRM Implementation Plan

MARK 2040

janv 22, 2024 - avr 27, 2024

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

Jumelages 1
Catégorie Segmentation de la clientèle + 4
Fermé