George Brown College

Toronto, Ontario, Canada

This experience involves George Brown students working on a CRM implementation plan for Arctech. Learners will apply their understanding of customer relationship management systems, project management, and strategic planning to develop a comprehensive implementation strategy. The objective is to bridge theoretical knowledge with practical application, enabling students to create actionable plans that align with industry standards and business goals. This project offers students the opportunity to enhance their problem-solving skills and gain hands-on experience in CRM deployment.

George Brown College

Toronto, Ontario, Canada

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

George Brown College

Toronto, Ontario, Canada

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

George Brown College

Toronto, Ontario, Canada

The learning outcomes this assignment works towards are: ·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. ·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.   The specific learning objectives that will be achieved by the learner are: ·      Craft a positioning matrix and related value proposition. ·      Project a clear understanding and analysis of market and customer segmentation. ·      Build a qualification model for leads and customers. ·      Develop a vendor analysis framework to recommend the optimal tool for the client. ·      Recommend the best CRM strategy and tool to improve customer relationships for an organization. ·      Create a strategic customer relationship marketing plan for an organization.

George Brown College

Toronto, Ontario, Canada

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

1. Student groups will be acting as UX website consultants, and will use one of Shopify’s free themes to redesign a modified version of a company's website based on UX principles: the UX Experience Honeycomb . The e-commerce platform should embody all seven honeycombs. 2. Once the website is designed, they will also make sure it is mobile friendly and aligned to select Google’s Principles of Mobile Site Design . Google has 25 mobile site design principles, which they have grouped into five sections. 3. In a report, students will explain how they aligned both your company's desktop and mobile website to the UX Experience Honeycomb. They are to provide screenshots as examples of each honeycomb. 4. They will then explain how they adhered to Google’s Principles of Mobile Site Design with screenshot examples of the principles you followed.

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

George Brown College

Toronto, Ontario, Canada

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, apps and social media, a successful omni-channel approach provides a customer-centric experience. Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? In this project students will explore your organization’s points of data (social media, mobile app, point of sale, etc.), current data collection tools, and how the CRM is used to combine data. They will recommend a new/improved CRM strategy to help drive organizational growth.

George Brown College

Toronto, Ontario, Canada

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? In this project students will explore your organization’s points of data (social media, mobile app, point of sale, etc.), current data collection tools, and how the CRM is used to combine data. They will recommend a new/improved CRM strategy to help drive organizational growth.

George Brown College

Toronto, Ontario, Canada

Want to understand your company's mobile landscape? Students will work as a team to review your current mobile landscape, including your mobile app, mobile-friendly website, geomarketing applications (i.e. beacons, wifi, etc.) and any other mobile channels (i.e. mobile ads, social media, etc.). For the following weeks, students will live and breathe your organization and provide a comprehensive audit of your mobile landscape. This audit will also include what your competitors are doing.