George Brown College

Toronto, Ontario, Canada

This experience is designed for learners enrolled in a post-graduate Digital Marketing course with a focus on Omni-Channel Strategy. Participants will develop the ability to critically analyze and optimize the user journey across multiple channels, from initial discovery to post-purchase engagement. By immersing themselves in a business's digital and physical presence, learners will gain insights into creating a seamless, cross-channel path to purchase. This hands-on experience will enable them to apply theoretical knowledge to real-world scenarios, enhancing their strategic marketing skills.